Real Estate
Prime Properties
Real Estate Agency Cuts Lead Costs by 52% with Video Content Strategy
52% CPL reduction
Brand Growth
Video + Multi-platform
Deliverables
4 months
Timeline
Challenge
High CPL and low conversion from traditional property listings. Competition driving up ad costs.
Solution
Implemented video-first strategy with property tours, market updates, and agent spotlights. Used retargeting and lookalike audiences.
Results
−52%
CPL
Cost per lead reduction
+67%
Conversion Rate
Lead-to-client conversion
+340%
Video Views
Video content engagement
+89%
Brand Recall
Brand awareness in target markets