Hospitality
Digital Dynamics
Local Restaurant Group Grows Reservations with UGC + Geo‑targeted Ads
+63% reservations
Brand Growth
UGC + IG + TikTok + Ads
Deliverables
8 weeks
Timeline
Challenge
Low weekday footfall and poor attribution from social. Limited content variety and sparse community engagement.
Solution
Launched UGC program, influencer seeding, story highlights for menus, and geo‑targeted offers. Rolled out weekly reels and boosted top performers.
Results
+63%
Reservations
Weekday bookings in 8 weeks
−41%
CPL
Lower cost per reservation lead
+1.2k
Reviews
More Google/IG reviews via community prompts
+220%
Reach
Across IG + TikTok near locations