E‑commerce

TechMart GmbH

E‑commerce Brand Doubles Engagement and Lifts ROAS with Reels‑first Strategy

4.2x ROAS

Brand Growth

IG + TikTok + Meta Ads

Deliverables

90 days

Timeline

Challenge

Paid ads were plateauing and organic reach was declining. Creative fatigue and irregular posting hurt performance across Instagram and TikTok.

Solution

We built a Reels‑first content system: 12 monthly short‑form videos, weekly carousels, story polls, and UGC integration. Paid social used creative testing and audience exclusions.

Results

+118%

Engagement Rate

Average ER rose from 2.1% to 4.6% in 90 days

+32K

Followers

Net new followers across IG + TikTok

4.2x

ROAS

After creative testing and budget reallocation

−28%

CPM

Lowered cost to reach qualified audiences